Smart Home, Smart Work

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Bosch Smart Home was launched in the UK last year, following launches in Germany and France. All images and videos created for these launches were great, but Bosch quickly realised that a lot of this content wasn’t right for the UK market.  Smart Plugs were 2-pin, European style radiators showed the Smart Thermostat in the wrong position and there was a lack of British cultural imagery.

Our brief was to create new images and two one-minute long videos from scratch that would showcase Bosch Smart Home technology for the UK market and work for the next year or more. Which meant we also needed different environments and seasonal variations to provide a cache of still and moving video assets to draw from.

We had just five days to shoot everything in two locations.  With time being of the essence we sourced family models to provide the right chemistry in front of the camera. Thanks to the freak snowstorms in early Spring we were able to create authentic Christmas imagery around the tree as well as a holiday shot around a hot tub! The two videos will have their debut on a Bosch roadshow truck traveling around the country at different shows over the Summer while the final 56 images will be used for a variety of activations over the next two years.

To find out how Bonfire can help you create brand assets with longevity contact Stephen Judge on 01525 481079.

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