This year, Armistice or Remembrance Day, popularly known as Poppy Day, is honoured with a sea of Poppies worn on lapels all over the world between 8-11 November.
It was with great pride that we were asked by Charles Wells to come up with the identity, logo and POS for their Poppy Beer. It reached pumps across all Enterprise Inns on 5th November.
10p to charity
For each pint sold, Charles Wells and Enterprise Inns will donate 10p to The Royal British Legion. Making this unique beer a drink to remember.
Stand out design
Our iconic design pays homage to classic wartime posters, with a simplicity that stands out for a great cause. The design will be rolled out across various POS items including pump clip, drip mats, tasting notes and posters.
Everyones happy
Understandably, there were a number of stakeholders involved, and we were glad to receive unanimous approval from Enterprise Inns, Charles Wells and The Royal British Legion. All were working towards keeping the message clear, memorable and in keeping with the occasion.
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