Bombardier pitch in

Avoid the scrum! Rugby is one of the most popular sports for Bombardier’s fan base. So an on-pack and in-bar promotion around a rugby theme was a timely and appropriate choice.

Timely competition

Across stadiums nationwide, the scrums, tries and rivalries are all lighting up our screens and, to coincide with the current Rugby season, Bombardier is running an on-pack and pump promotion with £10,000 worth of prizes up for grabs.

Swing low, carry one home

We produced the eye-catching creative for the promotion that was then applied to the bottleneck labels, four-pack cans package, plus posters, pump clip crowners and table talkers for the pubs. All consumers had to do is text ‘Huzzah’ plus their unique reference code for a chance to win.

The expected result?

An increase in sales of Bombardier at a key time for the brand’s fiercely loyal target audience. Huzzah!