Bush Windows mobile launches

Bush Windows Mobile Launches

Bonfire were invited to extend the Bush product portfolio further with the launch of their new Windows powered tablets and smartphones in the pipeline.

Working closely with Argos’ product and marketing teams, the manufacturer and Microsoft, we developed a series of packaging concepts that drew on the existing Bush brand guidelines, support messages and visuals of the OS.

The project was delivered, without compromise, to a very tight deadline to all stakeholders approval. A key focus of this project, given the entry target price point, was a solution that was commercially viable with regards to pack materials, styling and print process, and as such this project included exploring pack engineering and finishing. 

The end product has been extremely well received delivering consumer confidence and increasing purchase consideration at the highly-competitive entry-level end of the market.

This project was an extension to our existing highly successful Bush branding portfolio. As well as developing and implementing the award-winning Bush brand across packaging, web and catalogue, we have since produced packaging across all electronic goods categories as well as a range of Google Android tablets, where demand outstripped availability. We have every confidence that these new Windows based products will be just as successful.

Since the rebrand, Bush continues to go from strength to strength and it’s great to see this British electronics brand playing a major part in the electronic goods market place once again.

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