CLIK - a new brand is born!


Way back in April, Bonfire were contacted by Argos, and asked if we would like to pitch to create a brand for a new premium range of technology accessories they were planning to launch.

The Pitch

To be awarded the work, the successful design consultancy would need to create a modern and flexible brand for a range of quality, great value phone and tablet accessories.

The identity needed to have standout, creating quick impact among two age groups: 17-24 year olds earning their first income, and 35-40 year olds looking for contemporary designs offering value for money.

Bonfire presented four concepts which each had an individual story and the promise of a desirable brand.

Bonfire’s CLIK concept won the pitch and, as an added bonus, were asked to look at the phone and tablet cover designs as well!

A Brand is Born…

CLIK. A catchy name but where did It come from? Well, directly from the satisfying sound made when attaching a lead or attaching a cover. An audible ‘click’ is made – not a snap or a clunk, the ‘click’ is a sound of quality materials coming together, and this was shortened to ‘CLIK’.

Find us in the Argos Catalogue

Look out for the spread we developed in the Argos Christmas gift guide which features CLIK. Four of our cover designs have now gone into full production.

“Bonfire have been a real help and involved at every stage, including focus groups; ensuring that all the critical timings have been met for CLIK’s launch.” - Senior Brand Manager, Own Brands, Argos

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