The Bedford Blues rugby team has strong historic support from Charles Wells Eagle IPA, the perfect local partner for their stadium and team sponsorship. So it was with great pride that Bonfire were asked, for the second time in five years, to refresh the Eagle IPA branding and apply it to stadium signage.
Showing true colours
New Eagle IPA branding now shows even greater support and synergy with the local team. Moving away from red and green, this Bedford beer now proudly displays team colours in two shades of true Oxbridge blue, in keeping with the rugby team, first established in 1886. Come on the blues!
Into touch-points
Eagle IPA continues to display its support loud and proud along the full length of the main stand, exterior hoarding and main road. Other key touch-points include the stadium clock, members' clubhouse and ticket office. Eagle IPA’s branding, and this historical partnership, spanning decades, is now well and truly integrated into the Bedford Blues Rugby Club’s home ground experience.
Other articles related to 'Project News'
Powerful results for a powerful brand
In support of an ATL marketing campaign for Mylan’s sore throat product range, Difflam™, the company asked us to design a new website for th...
A drink to remember this November
We were asked by Charles Wells to come up with the identity, logo and POS for their Poppy Beer....
Interpreting the findings of the PRCA’s latest digital PR report
Producing an infographic in Communicate Magazine, the trade magazine dedicated to the UK corporate communications community....
Launching the City of London’s Low Emission Neighbourhood
Working with the City of London Corporation to develop the visual identity and marketing collateral for the launch of its new Low Emission N...
Other articles related to 'Brand Development'
Mega marketing trends that are making waves
We subscribe to the foresight and trend monitoring company Trendwatching to explore and track marketing trends to ensure we provide the very...
Squared Group - A brand full of character
As a growing organisation, LCH wants to maintain this momentum and appointed Bonfire to look at updating its branding to help support this a...
How to de-risk when naming and branding your business
At Bonfire, new branding name checks is something we do as basic due diligence and so should any agency worth its salt when looking at namin...
International NGO HNI brief Bonfire to create new brand
We were appointed to develop a brand name and visual identity for new combined organisation Human Network International and its mobile techn...
