The Bedford Blues rugby team has strong historic support from Charles Wells Eagle IPA, the perfect local partner for their stadium and team sponsorship. So it was with great pride that Bonfire were asked, for the second time in five years, to refresh the Eagle IPA branding and apply it to stadium signage.
Showing true colours
New Eagle IPA branding now shows even greater support and synergy with the local team. Moving away from red and green, this Bedford beer now proudly displays team colours in two shades of true Oxbridge blue, in keeping with the rugby team, first established in 1886. Come on the blues!
Into touch-points
Eagle IPA continues to display its support loud and proud along the full length of the main stand, exterior hoarding and main road. Other key touch-points include the stadium clock, members' clubhouse and ticket office. Eagle IPA’s branding, and this historical partnership, spanning decades, is now well and truly integrated into the Bedford Blues Rugby Club’s home ground experience.
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