Making an impact!

Bon 8536 3 Mylan Flu 2400X1800Px V1

Following a four-way pitch earlier this year, Bonfire has been appointed by the UK division of the global healthcare company Mylan to create its Flu Vaccine Awareness campaign for 2018.

We’ve been asked to create a full suite of marketing materials for use in both GP surgeries and independent pharmacies to encourage people to book their flu jab.  Both environments are incredibly busy with health and wellbeing materials, so dynamic visuals are crucial to ensure the message stood out, grabbed people’s attention and instigated action.

Our creative approach shows an arresting image of ‘flu’ being knocked out by a powerful fist, signifying the vaccine. The secondary messaging urges people in the ‘At Risk’ groups to take flu seriously and so book their jab today.

With leaflets, bunting, posters, display units and t-shirts, we’re sure our new campaign for Mylan will deliver impact and stand-out.

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