The Drum: Bonfire Top 40 for building brilliant brands and Top 50 for digital marketing!

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Following an annual agency review process by DrumRecommends Bonfire Creative Intelligence has been listed in their Top 40 UK recommended agencies for building brilliant brands, and their Top 50 recommended agencies for Digital Marketing. DrumRecommends is an agency rating platform and is part of thedrum.com, a global media platform and the biggest marketing website in Europe.

“I’ve always sought out ways to help measure the value of the work we deliver but nothing can beat client and peer endorsement,” says Stephen Founding Creative Director, “DrumRecommends has been an integral part of our feedback process since 2015 and to be featured in national shortlists is a great honour. It’s all too easy to forget to celebrate moments like these, but I think a big special thanks need to go out to the Bonfire team and clients, both old and new, for achieving this together.”

Bonfire, like many agencies, has seen a significant uplift in the number of digital enquiries over the past 2 years, but you need to remember digital isn’t a “magic wand” and is only part of the solution to a wider marketing challenge. If you haven’t got your brand messaging and targeting right, then digital will be just like every other channel; a missed or lost opportunity.

Torquemeters, a client of nearly 20 years, says “Bonfire have been instrumental in helping us formulate and execute our first digital B2B campaign. This has resulted in us being able to target, reach and engage with a very specialist global audience, raising awareness of our capabilities and products in a way we did not ever think was possible.”

As well as client projects, Bonfire have been investing in building a portfolio of technology products including a new digital profiling tool to help drive more efficiencies from media spend both on and offline. This follows on from the learnings and successes from 2020 when Bonfire won an InnovateUK and App of the Year Award for Innovation.

Pfizer, a more recent client of 3 years, comments “Bonfire brought new perspectives to the planning and execution of our patient portal, adding incremental value at every stage of the design process. Working with Bonfire has felt like they are a member of the extended Pfizer team.”

Phil Ainsworth, Managing Director, adds “Consumers and Customers are forever changing, as are the tools marketers have to reach them. It is exciting to see the value generated for our clients when these are best understood and executed with best-in-class creative.”

If you are looking for a fresh view on a current challenge, to review the alignment between your brand and business objectives, or even just fancy an informal chat over coffee contact Stephen Judge on 01525 841079.

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