Engineering an excellent marketing strategy

Abbey Pynford is the market leader in foundation and complex geostructural engineering. Founded in 1988, the company has established itself as a benchmark for excellence within the ground engineering industry. With a commitment to innovation and the desire to continue building its reputation for outstanding quality and service, the team at Abbey Pynford shared their ambitious growth plans for 2018 and briefed us to develop a marketing strategy to help achieve their sales goals, starting with a brand refresh.

After detailed research of the market and an in-depth review of the company’s branding, we developed a new brand style and visual identity that reflects Abbey Pynford’s engineering excellence. An updated, more contemporary logo with a modern typeface has been created along with a set of brand guidelines that will ensure consistency across the company’s digital presence and marketing materials. Further assets included fresh company stationery, a new brochure, exhibition stand, banners and advertising for trade events taking place this year.

We’re now continuing to activate the rest of our marketing plan for 2018 which includes new sales collateral and brand building ideas to support the company’s exciting growth plans.

We’d love to play a part in your brand development, to discover how call Stephen Judge on 01525 841079, or email [email protected]