Campaigns

6/6: The missing dimension: Introducing Brand Exospection®

6/6: The missing dimension: Introducing Brand Exospection®

After five years of research, we’ve found what separates good brands from truly extraordinary ones. Over the past five articles,...

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AdvertisingAgencyBonfireBrandBrand DevelopmentCreative IntelligenceExtraordinary brandInsight & Strategy
Stop guessing, start knowing: Profiling is no longer a luxury

Stop guessing, start knowing: Profiling is no longer a luxury

The smartest brands don’t chase everyone – they find the right someone. And now, that capability is within reach for...

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AdvertisingAdvertising CampaignsAgencyBonfireBrandBrand DevelopmentCreative IntelligenceDigital MarketingExtraordinary brandInnovationInsight & Strategy
“Jingle all the wAI” – using Ai to raise funds for charity

“Jingle all the wAI” – using Ai to raise funds for charity

Every Christmas Bonfire Creative Intelligence, like many companies, does something for charity – either by donating, fundraising and/or pro bono...

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Advertising CampaignsAgencyBonfireBrandCommunity SupportCreative IntelligenceDigital MarketingUncategorized
What Makes Brand<br>Mascots So Alluring?

What Makes Brand<br>Mascots So Alluring?

We take a little look at just why we all love brand mascots so much, and why they can be...

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AdvertisingAdvertising CampaignsBrandBrand DevelopmentCreative IntelligenceInsight & StrategySocial Media
Setting the Style

Setting the Style

Quiff, Bob, you name it, we styled it and filmed it! The challenge Haircare was a new market for Bosch...

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AdvertisingAdvertising CampaignsAgencyBonfire