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2/6: Down the rabbit hole – where 4 years of research led me
In my last post, I shared how reading Alvin Toffler’s “Future Shock” during lockdown sent me on an unexpected journey....
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Stop guessing, start knowing: Profiling is no longer a luxury
The smartest brands don’t chase everyone – they find the right someone. And now, that capability is within reach for...
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“Jingle all the wAI” – using Ai to raise funds for charity
Every Christmas Bonfire Creative Intelligence, like many companies, does something for charity – either by donating, fundraising and/or pro bono...
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What Makes Brand<br>Mascots So Alluring?
We take a little look at just why we all love brand mascots so much, and why they can be...
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Teach – High PPC Performance
Teach Education is passionate about education and is one of the country’s leading teacher supply agencies, with an excellent reputation...
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Quingo Driving Enquiries up by 300
Advantage Marketing Corporation (AMC) are the exclusive distributors of the unique Quingo range of mobility vehicles in the UK, which...
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Mylan/CB12 – That’s Fresh!
Global healthcare company, Mylan, was embarking on a new marketing campaign for CB12, its ground-breaking range of breath-freshening products, consisting...
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Squared Group – A brand full of character
LCH (Luton Community Housing) is a housing association that provides homes and support for people in the community who are...
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Making an impact!
Following a four-way pitch earlier this year, Bonfire has been appointed by the UK division of the global healthcare company...
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