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Press Release: Bonfire launches “Brand Exospection®” Whitepaper
Bonfire launches “Brand Exospection®” whitepaper, urging marketers to confront the emotional impact of content overload Creative Intelligence agency Bonfire has...
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6/6: The missing dimension: Introducing Brand Exospection®
After five years of research, we’ve found what separates good brands from truly extraordinary ones. Over the past five articles,...
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5/6: The brands that chose differently
Whilst most brands add to the noise, these extraordinary ones chose silence – and thrived. In the last article I...
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4/6: The human cost of getting it wrong
What if marketing’s success was literally making people ill? Three years into my research journey, I discovered something that fundamentally...
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3/6: The creative paradox – when success becomes self-defeating
Im my last article in this series, I shared how our industry’s success metrics are fundamentally at odds with human...
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2/6: Down the rabbit hole – where 4 years of research led me
In my last post, I shared how reading Alvin Toffler’s “Future Shock” during lockdown sent me on an unexpected journey....
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1/6: The book that changed everything – a journey from Future Shock to brand responsibility
It was April 2020. The world had stopped. In the strange quiet of lockdown, I picked up a 50-year-old book...
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Stop guessing, start knowing: Profiling is no longer a luxury
The smartest brands don’t chase everyone – they find the right someone. And now, that capability is within reach for...
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The end of the chatbot era: Why we looked for something different
Your customers hate chatbots. We’ve found the antidote. Here’s an uncomfortable truth that every marketing director needs to confront: whilst...
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