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4/6: The human cost of getting it wrong
What if marketing’s success was literally making people ill? Three years into my research journey, I discovered something that fundamentally...
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Stop guessing, start knowing: Profiling is no longer a luxury
The smartest brands don’t chase everyone – they find the right someone. And now, that capability is within reach for...
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The end of the chatbot era: Why we looked for something different
Your customers hate chatbots. We’ve found the antidote. Here’s an uncomfortable truth that every marketing director needs to confront: whilst...
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“Jingle all the wAI” – using Ai to raise funds for charity
Every Christmas Bonfire Creative Intelligence, like many companies, does something for charity – either by donating, fundraising and/or pro bono...
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The Drum: Bonfire Top 40 for building brilliant brands and Top 50 for digital marketing!
Following an annual agency review process by DrumRecommends Bonfire Creative Intelligence has been listed in their Top 40 UK recommended...
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Driving innovation in the volunteer sector
PieceOfKind – Is an award winning innovative new system using simple SMS and cutting-edge technology to dynamically link a...
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We’re Netcall App Of The Year 2020 Winners!
We’re incredibly proud to say that last night we picked up Netcall’s App Of The Year Award 2020 for Innovation!...
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4C – Creating the right impression
Business to business customers are no different to any other. Regular people looking to build personal and effective relationships with...
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Traction Sound – Finding a new sound (and visual identity)
When the team at Scicoustic asked us to create visual identities for the launch of three exciting new Traction Sound...
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