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4/6: The human cost of getting it wrong
What if marketing’s success was literally making people ill? Three years into my research journey, I discovered something that fundamentally...
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3/6: The creative paradox – when success becomes self-defeating
Im my last article in this series, I shared how our industry’s success metrics are fundamentally at odds with human...
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2/6: Down the rabbit hole – where 4 years of research led me
In my last post, I shared how reading Alvin Toffler’s “Future Shock” during lockdown sent me on an unexpected journey....
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1/6: The book that changed everything – a journey from Future Shock to brand responsibility
It was April 2020. The world had stopped. In the strange quiet of lockdown, I picked up a 50-year-old book...
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What Makes Brand<br>Mascots So Alluring?
We take a little look at just why we all love brand mascots so much, and why they can be...
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Teach – High PPC Performance
Teach Education is passionate about education and is one of the country’s leading teacher supply agencies, with an excellent reputation...
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Mylan/CB12 – That’s Fresh!
Global healthcare company, Mylan, was embarking on a new marketing campaign for CB12, its ground-breaking range of breath-freshening products, consisting...
Read moreA fresh social campaign
Since being appointed by Mylan at the beginning of this year, we’ve rolled out our first creative campaign to promote...
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A campaign bursting with freshness
After creating a striking OOH advertising campaign in Dublin last summer to promote Bosch’s Vitafresh fridges freezers, which featured a...
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